Funny that I should write about this since these words appear in almost every post I’ve written so far…
People say that perhaps this “Green Movement” is just a fad. That it’s cool now but later on we’ll be on to the next big thing. As I just mentioned, even Seth Godin wrote that “Zero is the new black”. Well, if that’s the case then it begs the question : if conservation is a style, will go out of style?
In a way, it has to. The media will get tired of this green talk and it’s unrealistic to think otherwise. Already, I’m someone who you could hypothetically call a treehugger (treehugger.com is one of my favourite sites and I am taking two years to study environmental mgmt) and even I’m starting to see how these words are becoming trivial…
However, does that mean the concept will disapear and people will go back to consuming like before – forgetting everything that we know now about the disasters that lie ahead of this irresponsible way of living?
I don’t think so.
Think back to when we’ve gone through other so called social/cultural/business revolutions … did we forget the lessons? or did it just become commonplace and so not discussed as much?
I think (or hope) we are headed towards a “sustainability age” where we think twice about what consumption really means and start fixing up some of the problems that we’ve created in the past.
But… I think we can do that without all of the “green” talk. It should just become the ordinary and business as usual;)
On another note, perhaps this “Green movement” just needs some new marketing – something to shake up the message a little bit so that it strikes a chord with people who are getting peeved with the so-called “green washing”. Whatever people come up with, the message is important and that’s what I care about.