Another post that has nothing to do about environment etc, but thought I’d share anyways.
There’s an article about fonts (yes, as in word processing etc.) in the National Post that made me laugh. I’ve tried to explain to friends my love for nice fonts but usually to no avail.
They don’t seem to understand my disdain for Times New Roman (I try to boycott with Arial sometimes, but even then, can’t say I’m a huge fan of Arial) or my new found love for Calibri (read the article – that’s where I started to laugh) or my fixation of playing around with caps, small caps, lowercase (my favourite), character spacing, etc.
This is embarrassing but I often judge a company on its font choice. If you’re going to market a product/store and you choose an ugly font, chances are, I won’t pay as much attention to your company. Yes, just as some people judge a book by its cover, I judge stores by their signage which of course entails their chosen font style.
For instance, in Lyon, I didn’t go into Printemps, a high-end department store, simply because I thought their signs, colour, font, were ugly. I (wrongly) assumed that it was a ‘cheap’ store because they couldn’t afford better signs. Of course, the first time I went in and saw Christian Dior, Hermes etc. I was a little shocked. But, it goes to show you that for some people (i.e. me) – fonts do matter and tell a great deal about the word (or company) it represents.
The article ends with:
“A lot of people say, ‘Fonts are the clothes that words wear,‘ and that’s true,” she said. “But type is about more than just making things look pretty on a page. It’s about making it so the meaning of the word comes through.”
Couldn’t agree more.
I love to think about the big picture (as this blog usually portrays) but sometimes, well, it’s all about the small details.
I guess you’ll never shake the marketer out of me;)