Interesting article in the Guardian about the climate movement and it’s struggles in the last few years. Surprise surprise, when the economy went down, so too did the sexiness of climate change.
But first, I don’t agree with the author’s stance. He’s one of the Ratcliffe activists in the UK who was on trial and convicted of planning to break into Ratcliffe-on-Soar power station to shut it down. The article is about:
If a jury that received extensive education on climate change could not vindicate the Ratcliffe activists, then who will?
Emotionally charged read that received a lot of fiery comments.
Activists that want to cause damage perhaps get the point across that they care about climate change, but it’s an old fashioned way of promoting it. Really, I thought we had already moved away from sort of divisive environmentalism, no? The outcome of these disturbances just get more people on the other side of the fence shouting back. Great.
How about good old dialogue? Working with stakeholders and creating solutions? During today’s trip from TBay to Ottawa, I saw two interesting articles: one in the Harvard Business Review by the famous Michael Porter about Corporate Shared Value (CSV) vs. CSR. And another in the Pulp and Paper trade magazine about environmentalists and industry folks finally coming to an agreement over a simple beer instead of “throwing tomatoes at each other” for the last decade.
To get back to the climate movement though, it’s completely lost its sexiness to me. Read, why i don’t care about global warming– from 3 years ago (gasp! that long?!) but my thoughts rest the same. Climate change exists, I’m not doubting it. But talking about impending disasters that have a lot of political baggage either A) terrify people or B) make people mad. Two emotions that lead to inaction.
When we’re looking to “rebrand” (if I dare say) climate change, we should remember that climate change ≠ sustainability. It is ONE PART. Sustainable development is all-encompassing. Even if we staved off our carbon emissions, we won’t necessarily be sustainable. And the idea that it’s all about carbon… ugh..
In any case, I agree with the title of the article: The climate movement is in desperate need of renewal. Indeed it is. But I don’t see it getting any sexier with those antics.